It was the best month yet!!! Whoo-hoo for a crazy 3 weeks and a little time off too!!!
I wanted to blog full time by 2012. To reach that goal, I thought I needed a bunch of traffic on all of my blogs. Specifically, I was aiming for 25,000 unique visitors a month at BFS by August 2011 and needed to be making $30,000 a year total by 2012. Well, there was a change of plans. I literally got too busy with my online work to keep my day job, so I quit as of July 15th, 2011! Self-employment is rocking so far!
I figured the best way to keep my eye on the prize is to hit monthly targets, so I started posting here. Between that and the fact there seems to be major interest in the subject, I started an update around the 1st of every month of my blogging stats and income generated. I’ll also do a huge 1 year update at the beginning of every January.
Here were my goals for December 2011 followed by the results:
- Alexa Ranking: 32,500 / 36,938 (inching up…)
- Visits: 19,000 / 16,994 (holiday month…I think I shot too high)
- Unique Visitors: 15,000 /13,348
- Pageviews: 30,000 /25,074
- RSS subscribers: 800 /650
- Twitter followers: 1000 /1070
- Traffic breakdown: 7000 from Referring Sites (3548), 3000 from Direct Traffic (2304), 8000 from Search Engines (10,363), 1000 from Other (779)
- Blogging Income: $10,000 / $24,880.95 (Seriously, I danced a freaking jig, double-checked, and danced again!!!)
Monthly Income Breakdown
- Advertising on BFS: $3542.39
- Advertising on My Other Blogs: $1605.00
- Writing (Staff Writing and Freelancing): $410.00
- Blogging Services (Running advertising on other sites and freelance tasks): $19,323.56
I had $2596.64 in expenses as well which included $921.97 in Paypal fees, my basic expenses, and blog empire expansion. That came to 10% in expenses. If you’d like to see my exact blogging expenses breakdown for this month, check out How I Make Money Blogging. I have been attempting to keep them at 15% or less of my overall income. That said, my net profit this month before taxes was $22,284.31. WHOO-HOO!!!
As I mentioned at the start, my traffic was down this month due to the holidays and because I stopped commenting as much. But December is awesome for blog advertising!!! Every advertiser contact seemed to have an end-of-year budget that needed to be spent! I am still so glad I quit my day job!!!
In the meantime, I am paying myself $3575 a month / $1650 every 2 weeks (a third of that goes to taxes…), so I better darn well keep bringing in at least that. The extra money is currently being divided up with 75% going to our mortgage and 25% going towards investments – we’ve suspended extra additions to our fun money and vacation accounts until the mortgage is completely paid off, which may happen in less than 6 months at this rate!
My goals for January:
- Alexa Ranking: 35,000
- Visits: 19,000
- Unique Visitors: 15,000
- Pageviews: 30,000
- RSS subscribers: 800
- Twitter followers: 1250
- Traffic breakdown: 7000 from Referring Sites, 3000 from Direct Traffic, 8000 from Search Engines, 1000 from Other
- Blogging Income: $10,000
Total Online Income from 2011: $99,334.14
Total Expenses from 2011: $15,201.74 (15.3%)
Net Profit from 2011 before taxes: $84,132.40
Any questions, comments, or advice? As I mentioned, I go into more detail with my income and expenses on the 1st of the month at http://howimakemoneyblogging.com/, but feel free to ask anything you’d like at either site!!!
FYI: I worked at a dead end cubicle job from 2005-2011 for about $30,000 a year. I went self-employed in July 2011 and make between $80,000-$100,000 through blogging, a rental home, and professional pet sitting. If you’d like to start your own site (link to my free step-by-step guide), I highly suggest checking out Bluehost (my referral link with a nice discount for you). I even have all of my favorite tools on a resource page - I hope they help you too. This all gives me the time to be with my aging family members, the flexibility to stay close with my friends and family, and it should help if we finally get pregnant too! Please contact me any time at budgetingfunstuff*at*gmail*dot*com with questions or just to brainstorm! I’d love to help!