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January 2012 Blog Statistics and Income Update

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Quick review since I know some of you only tune in for this monthly peek, lol.  I started Budgeting in the Fun Stuff in February 2010, started Crystal-For-Hire Blog Advertising Services in April 2011, started working from home in July 2011, and Mr. BFS joined me at home in January 2012.  WOOT!!!  I have never worked harder in my life, but WOOT!!!

Yep, it’s been crazy busy here.  Hubby and I need at least $8000 a month to cover expenses, basic savings, and taxes.  But we are aiming for $15,000 a month so we can pay off our mortgage by June 2012, build up our emergency fund even more, and invest lots and lots for our future since I have no idea how long this can really last.

I figured the best way to keep my eye on the prize is to hit monthly targets, so I started posting here. Between that and the fact there seems to be major interest in the subject, I started an update around the 1st of every month of my blogging stats and income generated.

Here the goals for January 2012 followed by the results:

  • Alexa Ranking: 35,000 / 37,095
  • Visits: 19,000 / 20,235
  • Unique Visitors: 15,000 / 15,218
  • Pageviews: 30,000 / 36,379
  • RSS subscribers: 800 / 1004
  • Twitter followers: 1250 / 1159
  • Traffic breakdown: 7000 from Referring Sites (5785), 3000 from Direct Traffic (3314), 8000 from Search Engines (9962), 1000 from Other (1174)
  • Blogging Income: $10,000 / $20,280.12

Monthly Income Breakdown

  • Advertising on BFS: $3101.91
  • Advertising on My Other Blogs: $1060.00
  • Writing (Staff Writing and Freelancing): $175.00
  • Blogging Services (Running advertising on other sites and freelance tasks): $15,943.21

I had $2301.08 in expenses as well which included $807.91 in Paypal fees, my basic expenses, and blog empire expansion. That came to 11.35% in expenses. If you’d like to see my exact blogging expenses breakdown for this month, check out How I Make Money Blogging. I have been attempting to keep them at 15% or less of my overall income. That said, my net profit this month before a third goes to taxes was $17,979.04. WHOO-HOO!!!

Goals for February:

  • Alexa Ranking: 36,000
  • Visits: 22,000
  • Unique Visitors: 16,000
  • Pageviews: 38,000
  • RSS subscribers: 1050
  • Twitter followers: 1250
  • Traffic breakdown: 7000 from Referring Sites, 4000 from Direct Traffic, 10,000 from Search Engines, 1000 from Other
  • Blogging Income: $15,000

Any questions, comments, or advice? As I mentioned, I go into more detail with my income and expenses on the 1st of the month at, but feel free to ask anything you’d like at either site!!!

FYI:  I worked at a dead end cubicle job from 2005-2011 for about $30,000 per year.  I went self-employed in July 2011 and make between $70,000-$90,000 through blogging, professional pet sitting, hubby's reffing, and our rental home.  If you’d like to start your own site (link to my free step-by-step guide), I highly suggest checking out Bluehost (my referral link with a nice discount for you, PLUS a free custom header banner from me!).  Please contact me any time at budgetingfunstuff*at*gmail*dot*com with questions or just to brainstorm! I’d love to help!
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45 thoughts on “January 2012 Blog Statistics and Income Update

  1. Completely agree with Funancials. Your marketing business aside, the income on advertising just from your own blogs is impressive. I know it is a little easier to place ads on your own sites when you have more contact with advertisers..but still, impressive!

  2. Looks like the new year is starting off great for you two. You are doing a great job keeping up with ads, the blog and hopefully enjoying time with your husband now that you work together(that can be tough). Congrats on a great Jan!

  3. It is very nice to read about your success. Motivating to say the least. Congratulations on your hard work. Keep it going. Nice to see you are planning well.

  4. Thanks for all of the support and kind words!!! Please know I receive and read every one of these comments in my main email, so you all made me smile alot yesterday. Now on to any questions…

    @Courtney, our expenses have actually gone down a little thanks to very few toll roads now (he was taking them daily for his commute) and our gas prices dropped way low. We have gone a little nuts with food, but we are working on it. 🙂

    @Sunil, before Mr. BFS started helping full time, my hours were creeping up to 70-90 per week…now it seems like I am back down to 50-60 per week and Mr. BFS is putting in 30-ish so far, but that is increasing as he learns. 🙂

    @Aloysa, I have given up staff writing. But I still get paid for one or two ghost posts a month from an old contact. It’s easy money so I take it. 🙂

    @Steve, I make a big chunk of change the last few days of any month, so yes, I think February will be a bad month. I really dislike that it is 2 days shorter.

    @Marissa, I know! I made my entire annual salary of before in about 40 days…so weird, but awesome!

    Again, thank you to everyone for the support!

  5. Hey, best wishes from good old germany. Reading HIMMB too. Must say that you achieved really respecful numbers these days. Very interesting to read, and as Bryan said, inspiring for myself. So thank you an keep on rockin’ 🙂

  6. I can only echo other people’s comments that your blog is truly inspirational.

    As traffic is the lifeblood of any site can I ask how you go about the SEO side of things as there’s very little if anything on your blog about how you get your traffic ?


  7. Hi,

    Hi just stumbled to your site by “error”. So now you can say that are gaining visitors by error. I love the site: it is simple, no bells and whistle and all the junk they suggest you should have on a blog, yet you are making a nice income.

    I played with a food bog for a year, until I realized that that will leave me hungry. I am starting a new blog and I have the following questions:

    I saw that you are outsourcing social media. Are you outsourcing everything? like Facebook, twitter, LinkedIn? If yes, are you outsourcing these to one person (organization) or divide them among different organizations?

    How are the charges for these services? by the hour? by the project? and how much?

    I am also seeking good writers. What can be considered reasonable fee for this service?

    I’ll appreciate it very much if you will help me out by answering to the questions to the following e-mail address:

    [email protected]

    Best regards,

    Jayne Georgette

  8. @Jayne, Jesse Michelsen runs my Twitter, Facebook, and Stumble Upon accounts – I only answer direct messages to me. He also writes my weekly newsletter except for the Ask Crystal section and Crystal Shards section. I am about to hire my new blogger MIL, Charlotte at Out on the Veranda, to run my commenting for my other site, How I Make Money Blogging. Normally, everyone charges by the service. By the hour would be too hard to keep up with. I will send you my staff writer recommendations and a general idea of pricing to the email you listed.

  9. @david, I built up my readership by guest posting all over the place and commenting on over 20 blogs a day for about a year. Now it’s word of mouth and through Google search.

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