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October 2011 Blog Statistics and Income Update

It has been a heck of a month!  Long story short, I now have more than 90 client sites for my advertising business and had a record month.  Thank you all for supporting me just by tuning in!!!

I wanted to blog full time by 2012. To reach that goal, I thought I needed a bunch of traffic on all of my blogs. Specifically, I was aiming for 25,000 unique visitors a month at BFS by August 2011 and needed to be making $30,000 a year total by 2012.

Well, there was a change of plans. I literally got too busy with my online work to keep my day job, so I quit as of July 15th, 2011! Self-employment is rocking so far!

I figured the best way to keep my eye on the prize is to hit monthly targets, so I started posting here. Between that and the fact there seems to be major interest in the subject, I started an update around the 1st of every month of my blogging stats and income generated. I’ll also do a huge 1 year update at the beginning of every January.

Here were my goals for October 2011 followed by the results:

  • Alexa Ranking: 31,000 / 32,123 (Oh well…)
  • Visits: 13,500 / 17,681 (woot!)
  • Unique Visitors: 10,000 / 13,671 (double woot!)
  • Pageviews: 25,000 / 28,534 (yay!)
  • RSS subscribers: 750 /732 (close enough, lol)
  • Twitter followers: 850 /891 (woot again!)
  • Traffic breakdown: 4500 from Referring Sites (6836), 2500 from Direct Traffic (2852), 5500 from Search Engines (7091), 1000 from Other (902)
  • Blogging Income: $6000 / $18,713.19 (HELLS YEAH!!!)

Monthly Income Breakdown

  • Advertising on My Blogs (70% from BFS): $6414.62
  • Writing (Staff Writing and Freelance Posts): $510.00
  • Blogging Services (Running advertising on other sites and freelance tasks): $11,788.57

I had $3218.66 in expenses as well since I had to pay $903.51 in Paypal fees, I did buy Richly Reasonable and Go Be Rich, and I had my basic expenses as well. If you’d like to see my exact blogging expenses breakdown, check out How I Make Money Blogging. I have been attempting to keep them at 15% or less of my overall income.  That said, my net profit this month before taxes was $15,494.53.

Seeing that I hit my self-employment goal much earlier than expected, I am now making goals to get my traffic up and my income stabilized. I hit my traffic goals, but I will still be focusing on content since BFS keeps me sane. BUT SUPER, HOLY MOLY, COWABUNGA WOOT for more than $18,000!!!

In the meantime, I am paying myself $3575 a month (a third of that goes to taxes…), so I better darn well keep bringing in at least that. The extra money is divided up with 35% going to our mortgage, 25% going towards investments, 20% going to our vacation account, and 10% going to each of our fun money accounts.

My goals for November:

  • Alexa Ranking: 31,000
  • Visits: 19,000
  • Unique Visitors: 15,000
  • Pageviews: 30,000
  • RSS subscribers: 800
  • Twitter followers: 1000
  • Traffic breakdown: 7000 from Referring Sites, 3000 from Direct Traffic, 8000 from Search Engines, 1000 from Other
  • Blogging Income: $10,000

Any questions, comments, or advice? As I mentioned, I go into more detail with my income and expenses on the 1st of the month at, but feel free to ask anything you’d like at either site!!!

FYI:  I worked at a dead end cubicle job from 2005-2011 for about $30,000 per year.  I went self-employed in July 2011 and make between $70,000-$90,000 through blogging, professional pet sitting, hubby's reffing, and our rental home.  If you’d like to start your own site (link to my free step-by-step guide), I highly suggest checking out Bluehost (my referral link with a nice discount for you, PLUS a free custom header banner from me!).  Please contact me any time at budgetingfunstuff*at*gmail*dot*com with questions or just to brainstorm! I’d love to help!
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42 thoughts on “October 2011 Blog Statistics and Income Update

  1. Wow! You have really built yourself up a business, haven’t you?!? Love it! It’s great to hear about people who have taken the initiative and made careers for themselves.

  2. Oh my goodness. That really is incredible and inspiring. I agree with Glen, you have established a career for yourself that will not quickly go away, and will not even change with the whims of Google.

    It’s great to see, and I wish you the best. Oh, and I hope to follow in your footsteps!

  3. That is awesome Crystal! You are kicking butt and taking names!

    Have you considered breaking down your income goals like you break down the update for us? So $6000 blogging goal on this site alone, $10,000 for ad management….etc. That way you know where your focus needs to be if something starts slipping. Just a thought

  4. Wow! I am speechless! Words such “great” or “fantastic” just don’t do it. Whatever is happening to your business is beyond any word can explain. 🙂 Very happy for you! You soooo deserved it.

  5. That’s awesome; congrats! Income diversification must make you feel so much more at-ease than a single source. Great stuff, great stuff – keep it up!

    You’re pulling in Pro-Blogger stats right now!

  6. Congratulations! Your story is truly inspiring. I would love to learn more about how you achieved these results. Going back through your posts to see if I can gather some more insight 🙂

  7. Thank you all for the kind words of support!!!

    @Michelle, that is a good idea. My current goal is to bring in at least $5000 a month from my own sites and $7500 or more a month from my client sites…

    @Jana, I for one am glad I met you at FINCON. And thank you for being an excellent staff writer!

    @Jeff, public speaking sounds stressful, lol.

    @Aja, I emailed you. Thanks for the interest!

  8. Good thing you have endless energy! You are doing a fantastic job and you inspire so many.

    Remember to take a break once in awhile. Or, maybe you do and it just doesn’t seem like you would be able to since you accomplish so much!

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